Case Study: The Oakridge School achieves 4,000+ video views and stronger family engagement with Finalsite

The Oakridge School - Customer Case Study

The Oakridge School, a K–12 independent school in Arlington, Texas, wanted to convey its inclusive, neighborhood-style community to families who haven’t visited campus and to showcase both faculty and student talent. The challenge was to humanize staff and tell meaningful stories in a very short format that would perform well online and across social channels.

Oakridge’s Digital Production students, supported by a professional videographer, produced a weekly series of one‑minute faculty profile videos that highlight people, not just roles, and promote the school’s Academics, Arts and Athletics ethos. The campaign, shared on the school site plus Facebook, Twitter and YouTube, earned about 4,000 views in two months, strong positive feedback from prospective families, increased internal engagement and greater sharing by the school community.

The Oakridge School

Jason Kern

Director of Technology