Case Study: TASIS Switzerland achieves a story-driven, conversion-focused website redesign with Finalsite

TASIS Switzerland - Customer Case Study

Finalsite partnered with TASIS The American School in England to tackle a complex redesign across multiple TASIS sites (England, Switzerland, Dorado, Bermuda and Summer Programs). The brief—driven by parents and TASIS Director of Marketing Mercedes—was to serve diverse audiences and objectives while quickly and visually conveying the school’s story, improving navigation, and increasing conversions.

Finalsite delivered a strategic, tightly focused homepage and site updates featuring a photo/video slideshow, a “What Sets Us Apart” section, an interactive student-life media mashup, an infographic “TASIS England at a Glance,” and a scrolling college‑matriculation banner with clear calls to action. The result is an elegant, purposeful site that tells the school’s story within seconds, enhances user experience and storytelling, and boosts conversion potential.

TASIS Switzerland

Mercedes Maskalik

Director of Marketing