Case Study: TASIS Switzerland achieves consistent, device-ready family communications with Finalsite

TASIS Switzerland - Customer Case Study

TASIS — The American School in Switzerland is a large international boarding and day school that needed to manage a high volume of content for multiple audiences (students, parents, faculty, alumni) while maintaining a consistent community voice across devices. The communications team faced the challenge of segmenting timely, program‑specific information and coordinating many channels without losing organization or quality.

They addressed this with strict editorial organization (a month‑by‑month, project‑based publications calendar), the Finalsite platform for responsive web design, Veracross integration for up‑to‑date segmented mailing lists, a collaborative newsletter review process, a prominent blog and active social media, and a comprehensive parent portal. The result: a streamlined workflow, a consistent cross‑device user experience, successful launches (new website and summer program), improved engagement (monthly newsletters sent to over 7,000 recipients) and more targeted, efficient communications.

TASIS Switzerland

Mercedes Maskalik

Director of Marketing