Case Study: Taft School achieves a best‑in‑class modern website redesign with Finalsite

Taft School - Customer Case Study

Finalsite partnered with Taft School in Watertown, CT to address a decade‑old, internally built website that had become outdated and increasingly vulnerable. Although the original site had supported calendars, registration and admissions well, Taft’s marketing team recognized that the assumption the site would “just keep working” was no longer acceptable and sought a digital reinvention.

Finalsite implemented its platform and a collaborative process, guiding Taft staff through a page‑by‑page rewrite and reorganization of content and hierarchy. The redesign introduced new features like Taft Voices (Posts), a social‑media‑style virtual visit (Feeds) and enhanced athletics pages, resulting in a modern, visually striking site that improved content management, user experience and positioned Taft as a leader in independent school web design.

Taft School

Kaitlin Orfitelli

Director of Marketing and Communications