Case Study: Stuart Country Day School boosts awareness and engagement with Finalsite

Stuart Country Day School - Customer Case Study

Stuart Country Day School, an independent girls' school in New Jersey, faced the challenge of being a "hidden gem" with low visibility in a competitive market. They needed a standout strategy to build awareness and authentically showcase their core strengths in girls' leadership and STEM education, rather than just running typical advertisements. They partnered with vendor Finalsite to execute this plan.

Using Finalsite's Composer CMS, Stuart built a dedicated microsite for their #LEADLIKEAGIRL conference, and utilized Finalsite's Forms Manager and eNotify for registrations and communication. The ambitious campaign resulted in 900 attendees, far exceeding the 200-300 anticipated. Key results included a 50% increase in sponsorships, national recognition, and the expansion of their leadership center into a national consortium. The success was directly attributed to Finalsite's tools, which enabled the school to manage the complex project efficiently and achieve massive growth in brand awareness.

Stuart Country Day School

Risa Engel

Head of School