Case Study: St. Mary's Episcopal School achieves broader audience reach and distinct branding with Finalsite microsites

St. Mary's Episcopal School - Customer Case Study

Finalsite helped St. Mary’s Episcopal School solve the challenge of showcasing substantial, audience-broadening programs—its Pursuits after‑school/summer offerings and The Buckman performing arts center—without burying them as simple lower‑level pages. These initiatives needed their own branding, navigation, rich visuals and text, and unique URLs for SEO, while still feeling connected to the main school site.

The solution was to build focused microsites on the Finalsite platform: independent, linkable mini‑sites accessible from St. Mary’s homepage that carry distinct branding and calls to action but include clear links back to the main site. The microsites delivered better SEO, clearer navigation, richer storytelling and broader audience reach, and school staff report being very pleased with the results.

St. Mary's Episcopal School

Owen McGuire

Assistant Director of Communications