Case Study: St. Ignatius College Preparatory achieves engaging, revenue-generating social media with Finalsite

St. Ignatius College - Customer Case Study

St. Ignatius College Preparatory, a private high school in California, set out to modernize its communications and grow authentic engagement across social channels while also finding ways to monetize digital content. The school faced the challenge of driving its own coverage of events and achievements, correcting misconceptions, and reaching distinct audiences (students, alumni, prospective families) in a crowded social media landscape.

Under Executive Producer Sean Lawhon, St. Ignatius adopted a targeted, mobile-first social strategy: platform-specific content, real-time posting, active mention-tracking, heavy use of short-form and live video (student news, events, athletics), and sponsored live streams via The Cube. The approach increased video engagement (thousands of views per post), produced live audiences of 400–8,000 per game, covered streaming costs through sponsor underwriting, and helped the school raise over $255,000 in 24 hours on a Giving Day using the #EverySingleGift campaign.

St. Ignatius College

Sean Lawhon

Executive Producer for Digital & Social Media