Case Study: Southridge School achieves 28% increase in summer camp registrations with Finalsite's Google AdWords campaign

Southridge School - Customer Case Study

Southridge School, a K–12 day school near Vancouver, sought to boost registrations for its long-running summer camp program beyond the modest yearly gains it had seen. Working within an existing budget and cutting printed brochures and traditional local ads, the school needed a more effective, measurable way to drive enrollment.

Partnering with Finalsite, Southridge launched a Google AdWords campaign at the start of registration and reallocated funds from print to digital. The campaign delivered a 28% increase in registrations (versus the usual 5–10%), reduced reliance on local advertising, and convinced the school to include AdWords in future marketing plans.

Southridge School

Debbie MacDougall

Director of Community Relations