Case Study: Singapore American School achieves a modern, user-friendly website and boosted SEO with Finalsite

Singapore American School - Customer Case Study

Singapore American School (SAS), the world’s largest single-campus K–12 international school, partnered with Finalsite to undertake a full website redesign to better showcase 60 years of history, state-of-the-art facilities and academic programs while organizing public and private content for a global audience. The communications team needed a best-in-class site that improved navigation and admissions flows, supported heavy content migration, protected community privacy, and helped SAS stand out in a crowded Singapore market — all on a realistic budget and timeline.

Working with Finalsite, SAS used off-peak pricing, extensive research, new information architecture, and Finalsite’s Composer CMS (backed by a cloud CDN) to rebuild the site in eight months, add video storytelling, streamline admissions with a “Join the SAS Family” pathway, and centralize portals for parents, staff and alumni. The redesign — supported by a project manager and an in-house designer — delivered measurable gains: increased site visitors, longer average session duration, lower bounce rates, positive user feedback, and cleaner internal communications, with ongoing SEO and content efforts expected to drive further qualified traffic.

Singapore American School

Vanessa Spier

Director of Strategic Communications