Case Study: Rowan-Salisbury School System achieves stronger district marketing and digital engagement with Finalsite

Rowan-Salisbury School System - Customer Case Study

Rowan-Salisbury School System, a large North Carolina district serving nearly 20,000 students across 35 schools, needed a website that could do more than share daily notices — it had to market the district, showcase achievements, and help control its public image in a competitive environment. The district turned to Finalsite and its website/communications tools, including eNotify, to replace a cluttered “kitchen sink” homepage with a more polished, private-school-style experience.

Finalsite helped Rowan-Salisbury build a more intentional, user-focused site with news highlights, recognition sections, an accomplishment infographic, mobile-friendly content, and navigation tailored to families, staff, and community members. Using Finalsite’s modular publishing and granular editor controls, the district made updates easier to manage across schools and improved communication consistency; the effort also earned Rowan-Salisbury Gold in the NCSPRA Digital Engagement category.

Rowan-Salisbury School System

Corey McNeill

Lead Teacher of Instructional Technology