Case Study: Nanjing International School achieves higher engagement and admissions conversions with Finalsite

Nanjing International School - Customer Case Study

Nanjing International School needed to redesign its website as part of a broader communications and branding overhaul, with a focus on improving navigation, accessibility, and mobile-first user experience. The school partnered with Finalsite for the website design and CMS implementation, aiming to create a site that better reflected its international, community-focused identity and appeal to prospective parents, educators, and current families.

Finalsite helped Nanjing International School launch a bold, customized website and revamped Parent Portal after a ten-month project. The redesign delivered measurable results, including a 15% increase in admissions application conversions, a 25% increase in website traffic, and a 30% increase in engagement, while also supporting hiring goals and improving the experience for mobile users and the wider school community.

Nanjing International School

Kyle Bueschlen

Head of Communications and Marketing