Case Study: Mercy Academy achieves national recognition and 10x website traffic growth with Finalsite

Mercy Academy - Customer Case Study

Mercy Academy launched a bold ad campaign—flipping the traditional "princess" narrative to emphasize real-life education and female empowerment—which gained national attention (including The Today Show and AdWeek). The challenge was to create a memorable message that would drive people to learn more about the school and its mission.

Using a Finalsite-designed website with integrated social media and video, Mercy handled a surge in interest: average daily site visits jumped from about 300 to over 3,200, and a featured YouTube video grew from a few thousand views to more than 49,000. While admission effects will be measured later, school leaders credit the Finalsite platform with enabling the campaign’s reach and engagement.

Mercy Academy

Amy Elstone

Principal