Case Study: Merchiston Castle School achieves a more engaging, mobile-first website with Finalsite

Merchiston's Best-in-Class website is the winner of a 2019 Platinum Marcom Award and a 2020 Gold AVA Digital Award

Merchiston Castle School, a UK independent school, wanted a new website that would better reflect its modern identity while attracting and persuading prospective parents to enquire. Working with Finalsite, the school used a redesigned website and messaging strategy to create a clearer, more engaging experience for families exploring Merchiston online.

Finalsite delivered a mobile-first, personalized site built around the campaign theme “Discover an education made for you,” with tailored landing pages, interactive profiles, and conversion-focused tools like Forms Manager. The new site helped deliver measurable gains, including a 19% drop in bounce rate, 54% growth in new users, a 22% increase in sessions, and a 25% rise in average session duration, while also winning a Platinum MarCom Award and a Gold AVA Digital Award.

Merchiston Castle School

Kealan Duffy

Production Manager