Case Study: Lawrence School achieves increased social media engagement and stronger community with Finalsite

Lawrence School - Customer Case Study

Lawrence School, a small independent school of about 350 students, turned its attention to strengthening connections with prospective, current, and past families through social media. The challenge was not just to post content but to foster genuine conversation and make each follower feel recognized and part of the school community.

Using Finalsite Feed and a deliberate strategy of timely, personalized replies (notably by staff member Paul), the school encouraged followers to engage on social channels and the website. A standout video, "Removing Barriers, Unleashing Potential," generated strong views and conversation, with staff responding to comments within minutes or hours. The result was significant cross-platform engagement, deeper community loyalty, and a clearer online presence—demonstrating that sincere, prompt interactions drive sustained audience engagement.

Lawrence School

Paul Warner

Communications Director