Case Study: King Low Heywood Thomas achieves $13K in savings and boosts donor engagement with Finalsite microsite

King Low Heywood Thomas - Customer Case Study

King Low Heywood Thomas School in Stamford, CT faced the costly and static reality of a traditional paper annual report—about $23K budgeted—with limited ability to update content or engage donors once the printed copy was distributed. Advancement staff wanted a more sustainable, flexible way to showcase gifts, goals, and student impact while saving time and money.

Using their Finalsite platform, the school launched an annual report microsite that matched their redesign and drove engagement through social channels and print promotion. The microsite generated 1,998 unique page views, reached an estimated 65% of faculty, staff, and families, produced positive donor buzz, saved roughly $13K in 2013, and created a reusable framework for future reports.

King Low Heywood Thomas

Ben Hoke

Director of Institutional Advancement