Case Study: Junípero Serra High School achieves stronger social media engagement with Finalsite

Junípero Serra High School - Customer Case Study

Junípero Serra High School, an all-boys school in San Mateo, California, wanted to tell a more balanced digital story beyond its strong sports reputation. Working with Finalsite and using its website and social media best practices, the school focused on strengthening its online presence across multiple social channels.

Finalsite helped Junípero Serra High School implement an “edu-tainment” social strategy with short-form video, live event coverage, professional photography, student and alumni storytelling, and a branded campaign for #Serra75. The approach significantly increased engagement, with posts reaching hundreds of likes, Instagram stories and slideshows drawing nearly 1,000 views, a student-made drone video generating 1,487 views, and a Tom Brady alumni video earning nearly 1 million views across Facebook and Twitter.

Junípero Serra High School

Sandy Brook

Director of Marketing