Case Study: International School Ho Chi Minh achieves a 30% increase in website inquiries with Finalsite

International School Increases Website Inquiries by 30% With Redesign

The International School Ho Chi Minh City (ISHCMC), a 23‑year IB World School in the Cognita group with over 1,000 students from 50+ nationalities, needed a modern marketing site to support a growing intake and the opening of a second campus. With an outdated website, changes to the marketing team, and a tight timeline ahead of peak admissions season, ISHCMC had to refresh messaging, imagery and site structure quickly to boost enquiries and communicate its unique culture.

Working from a Finalsite theme and using Finalsite’s Composer CMS, the marketing team led by Tara Oldfield prepared new copy, photos, videos and a clear design brief, launched the redesigned site in under two months and migrated content in two days. The new site—featuring a virtual tour and streamlined content workflows—drove a 30% increase in website enquiries year‑over‑year (Q1), strong community feedback, notable recruitment wins and broad reach from a sponsored Facebook post.

International School Ho Chi Minh

Tara Oldfield

Director of Marketing and Communications