Case Study: Whitfield School achieves an unstoppable social media presence and increased website conversions with Finalsite

How Whitfield School Built an Unstoppable Social Media Presence

Whitfield School partnered with Finalsite to strengthen its social media presence and better support recruitment, events, and long‑term marketing in a competitive St. Louis market. After recognizing social channels were key touchpoints for prospective families, the school asked Finalsite to perform an audit and build a strategy to increase awareness, drive website conversions, and improve SEO and organic reach.

Finalsite’s audit led to a targeted plan combining short social ad campaigns and PPC, a dedicated landing page for the College Counseling program, and closer collaboration with admissions for content. The integrated social + SEO + PPC approach produced clear gains: followers and website traffic rose, social campaigns reached 14,636 users with 23,209 Twitter impressions, delivered 23 goal completions and 15 assisted conversions, and brought 73% brand‑new users — all traced back to the initial audit and strategy.

Whitfield School

Becky Marsh

Director of Communications and Marketing