Case Study: St. Thomas School achieves more inquiries and open house attendance with Finalsite

How St. Thomas School Grew Its Admissions Funnel By 40% with Online Ads

St. Thomas School, an independent school, wanted to increase inquiries and applicants after launching a new website. The school turned to Finalsite for help building a stronger search engine marketing strategy, including SEO, PPC, and social ads, to reach more prospective families and make the school easier to find online.

Finalsite implemented the school’s SEO and PPC campaigns by reallocating part of the print advertising budget into digital marketing. The results were strong: paid search clicks to contact admissions rose 600% year over year, organic search clicks increased 29%, and clicks to the online application/open house registration jumped 1,300% from paid search and 55% from organic search. Finalsite also helped generate over 4,000 views from Google My Business posts, contributing to a 41% increase in attendance at the school’s most recent open house.

St. Thomas School

Amanda McDevitt

Director of Marketing & Communications