Case Study: Riverside Presbyterian Day School achieves Page 1 search visibility and increased admissions inquiries with Finalsite

How Riverside Presbyterian Day School Earned a Page 1 Presence with a Killer SEO Strategy

Riverside Presbyterian Day School (RPDS), the oldest independent school in Jacksonville, struggled to be found online — often appearing as far back as page six on Google — while operating with a one-person communications and marketing department. That limited the school's visibility to prospective families and constrained admissions outreach.

RPDS partnered with Finalsite for a focused SEO campaign that included keyword research, SEO-friendly landing page creation, and ongoing tracking. The work moved many keywords onto page one (several into the #1 spot), resulted in 21 visitors completing information-request forms who said they found the school via search, put 21 keywords in the top three positions, increased overall search visibility, and freed up staff time for other marketing priorities.

Riverside Presbyterian Day School

Will Gay

Director of Communications & Marketing