Case Study: Immaculate High School achieves a 480% increase in email click-through rates with Finalsite

How Immaculate High School Increased Email Click-Through Rates by 480%

Immaculate High School (via Finalsite) faced low email engagement and weak website traffic because its newsletters were long, text-heavy blocks that readers didn’t click through. The school needed a more scannable, on-brand way to deliver timely content to distinct audiences.

They switched to a modular, visual email template that’s easy for editors to populate, coupled with segmented lists, branded sender names and subject lines, strategic story placement, and analytics-driven testing. The result: click-through rates jumped 480%, and page views, users, session length and pages per session doubled or tripled, driving a clear increase in website traffic.

Immaculate High School

Ryan Nolan

Director of Communications and Digital Marketing