Case Study: Baylor School achieves stronger marketing and admissions engagement with Finalsite

How Baylor School partnered with Finalsite Advantage for ongoing strategic advice and personal support to help advance the school’s mission

Baylor School faced a challenge common to many admissions teams: it was sharing too much content too early in the funnel, which made it harder to keep prospective families engaged later in the process. Working with Finalsite and its Advantage service, Baylor also used Finalsite Messages and Workflows to rethink how marketing content supported the admissions journey, especially for families who had inquired but not yet applied.

Finalsite helped Baylor School build more strategic automated nurture campaigns, including custom email series with targeted landing pages and testimonial-style content. The result was a stronger, more intentional admissions funnel with campaigns that answered FAQs, highlighted boarding life, and supported accepted students through enrollment, helping Baylor stay top of mind and improve family engagement during key decision-making periods.

Baylor School

Barbara Kennedy

Director of External Affairs