Case Study: Germantown Friends School achieves a best-in-class, on-brand website and doubles traffic with Finalsite

Germantown Friends School - Customer Case Study

Germantown Friends School partnered with Finalsite to translate a recent, thoughtful rebrand into a website that truly reflects the school’s voice, values, and audience needs. The challenge was to create a site that feels like an extension of print materials, uses photography and design to convey warmth and community, presents simple clear content, and remains easy for staff to update.

Finalsite’s flexible platform and intuitive Composer editor enabled a deliberate design approach—bright palette, subtle motion, readable typography, people-focused photography, and streamlined navigation—so the site communicates the brand without distraction. The result: stronger, consistent messaging, easier maintenance, enthusiastic feedback from stakeholders, and a doubling of website traffic year-over-year.

Germantown Friends School

Alyce Callison

Digital Communications Manager