Case Study: Far Hills Country Day School boosts admissions traffic and applications with Finalsite

Far Hills Country Day School - Customer Case Study

Far Hills Country Day School needed a more responsive way to grow awareness and admissions interest, especially for specific grade levels and programs such as kindergarten and early childhood education. The school worked with Finalsite on digital marketing services, including PPC and SEO, to reach prospective families and capture intent-driven searches more effectively.

Finalsite helped Far Hills build highly targeted PPC campaigns with relevant keywords and ad extensions, while continuously monitoring performance and optimizing keywords, ad copy, and landing pages. The results were strong: PPC became the third-highest traffic source, drove almost one-third of admissions-section traffic, and delivered a 12.19% conversion rate on the “apply now” button. The school also reported that preschool is now on a waitlist, reflecting the broader impact of Finalsite’s strategy.

Far Hills Country Day School

Shannon Hurley

Director Of Strategic Marketing and Communications