Case Study: Canadian Academy achieves increased mobile traffic, engagement and enrollment with Finalsite

Canadian Academy - Customer Case Study

Canadian Academy (founded 1913) is a private, co-educational day and boarding international school serving over 600 students from more than 40 countries. Faced with an aging, “old-fashioned” website and more than 50% of traffic coming from mobile devices, the school needed a bold, contemporary, mobile-friendly site that was easy to navigate and promoted the school effectively.

Working with Finalsite, CA launched a responsive redesign featuring rotating mission-driven images, calendars, news, videos, calls to action and interactive elements on every page, while using the CMS to delegate content creation to subject experts. The new site increased mobile engagement, boosted overall traffic and contributed to higher enrollment, delivering the contemporary, interactive experience the school wanted.

Canadian Academy

Murray Smith

Director of IT