Case Study: The American School of Bombay achieves a responsive, storytelling-driven website and faster content management with Finalsite

Bold Vision Turns Best-in-Class Design for The American School of Bombay

The American School of Bombay (ASB), a 700-student international school in Mumbai, set out to reinvent its online presence with a bold, storytelling-driven redesign. Facing shifting mobile usage and higher expectations for visual, narrative-rich sites, ASB needed a responsive site that showcased photography and video, clarified navigation for families and the international community, and simplified content management.

Working with Finalsite, ASB launched a modern, responsive website with a streamlined taxonomy, consolidated content, Page Manager tools, and social/news integrations. The new design delivers emotional storytelling from the first visit, faster updates and easier content publishing, stronger desktop and mobile navigation, positive stakeholder feedback, and reduced time to maintain and refresh the site.

American School of Bombay

Rachel Bishop

Head of Marketing and Communication