Case Study: Birmingham Public Schools achieves increased enrollment with Finalsite

Birmingham Public Schools - Customer Case Study

Birmingham Public Schools worked with Finalsite to redesign a website that had been overshadowed by competitors and wasn’t effectively supporting enrollment or helping families navigate the district. The challenge was to create a clearer, more accessible online experience that better reflected the district’s goals and improved its public image.

Finalsite helped Birmingham Public Schools launch a collaborative, strategically aligned website redesign focused on enrollment and usability. The new site earned strong praise, reduced navigation questions, and helped drive the district’s first enrollment increase in 10 years, growing by 81 students.

Birmingham Public Schools

Cortez Strickland

Marketing & Communications Manager