Case Study: American School of Milan boosts inquiries and secures storytelling with Finalsite

American School of Milan - Customer Case Study

The American School of Milan reoriented its website to better tell its story to prospective families while addressing growing security concerns for current students and parents. The school shifted from a single, information-dense site to a streamlined public homepage focused on outreach, moving detailed event and community content into a password-protected Parent Portal — a philosophical change that required careful content mapping and internal education.

Finalsite’s redesign and Composer CMS enabled a visually engaging homepage with bold calls-to-action, an in-house virtual tour, and an organized Parent Portal for calendars, class pages, forms and secure links. The new structure preserved public storytelling and fundraising (with secure donation forms) while improving content management; results included a large increase in inquiries, consistent fundraising success, and stronger alumni and community engagement.

American School of Milan

Sara Griffith

Director of Admissions and Advancement