Case Study: Western Academy of Beijing achieves a 50% increase in site traffic and an AVA Gold award with Finalsite

A Look Inside the Western Academy of Beijing's Award-Winning School Website

The Western Academy of Beijing (WAB) is a leading non-profit international school of about 1,400 students, known for its emphasis on innovation, service and a warm community culture. Facing the opportunity to recreate its brand online, WAB needed a website that would better engage current and prospective families, support admissions, marketing and advancement, and showcase campus life and facilities.

Partnering with Finalsite, WAB executed a full redesign, content strategy and ongoing SEO, analytics and marketing support—guided by admissions leadership and informed by interviews with division heads. The new site features action-oriented navigation, targeted landing pages, video and student profiles, an interactive campus map with 360° tours, and a migration from Drupal to Finalsite; results include a 50% increase in site traffic, improved engagement, an internal activities portal and a 2017 Gold AVA Digital Award.

Western Academy of Beijing

Kyle Bueschlen

Communications Specialist