Case Study: The Magic Brand boosts profitability by 11.6% with Finaloop

How Finaloop and a Fractional CFO worked together to improve The Magic Brand’s profitability by 11.6% QoQ

The Magic Brand, a wireless car adaptor company scaling to eight figures, faced challenges with inaccurate bookkeeping that hampered profitability analysis, tax optimization, and cash flow management. Their previous service provided poor visibility into COGS and missed deductions, preventing data-driven decisions on pricing and new product launches.

Finaloop provided its ecommerce-focused bookkeeping service, delivering accurate, real-time financial reports. This enabled the company's fractional CFO to leverage the reliable data to optimize pricing and inventory, which improved profitability by 11.6% quarter-over-quarter. By identifying missed deductions, Finaloop also helped The Magic Brand save $60,000 in taxes and supported the successful launch of four new products.

The Magic Brand

Austin Witte

Founder & COO