Case Study: Duradry achieves real-time financial visibility and profitability focus with Finaloop

How Duradry Uses Finaloop to Stay Focused on Profitability

Duradry, an ecommerce brand specializing in hyperhidrosis solutions, struggled with inefficient accounting processes. Their founder, Jack Benzaquen, was tired of working with traditional accountants who did not understand the nuances of ecommerce, such as breaking down complex Amazon payouts. This lack of expertise and financial visibility prevented him from focusing on the granular data needed to drive profitability and created significant delays during loan applications and tax season.

By implementing Finaloop's real-time bookkeeping and accounting service, Duradry gained a solution built for ecommerce. The partnership provided Jack with trusted, accurate numbers and full visibility into his financial health. As a result, Duradry saved $19,000 annually on accounting, reclaimed 12 hours per month on bookkeeping, and identified over $72,000 in tax recommendations, allowing Jack to focus entirely on strategic growth and profitability.

Duradry

Jack Benzaquen

Founder & CEO