Case Study: Vericut strengthens its brand identity with FINALLY

Vericut reveals a new brand identity for IMTS 2024 with FINALLY

The customer, Vericut (formerly CGTech), a developer of CNC machine simulation software, needed to rebrand its parent company under its well-known product name. The challenge was to create a new identity that would better highlight the reputation of its trusted team of experts alongside its software. They partnered with the vendor FINALLY for branding services to achieve this.

FINALLY developed a comprehensive new brand identity, introducing a sophisticated color palette, a logomark inspired by CNC cutter actions, and a typography system that bridges digital and analogue worlds. The new branding showcases the human side of the company and its success stories. The successful new brand identity was revealed at the International Manufacturing Technology Show in 2024, with the customer's marketing director praising FINALLY for exceeding expectations and delivering all work on time with positive energy.

Vericut (formerly CGTech)