Case Study: StrongerRx achieves accurate inventory control and scalable order fulfillment with Finale Inventory (integrated with ShipStation)

How ShipStation & Finale Inventory Helped StrongerRx

StrongerRx, founded in 2005 by coach Omar Cordero to create durable, high-performance fitness gear, grew from trunk-sales to a national e-commerce brand selling on Magento, eBay, and Amazon. Rapid order growth exposed operational pain points: manual address entry and post-office shipping became a time sink, and Excel-based inventory led to inaccurate stock counts, frequent physical counts, and frustrated staff.

StrongerRx implemented ShipStation to consolidate orders and streamline packing, labeling, and multi-carrier shipping, then added Finale Inventory (integrated via API) for real-time stock tracking; a Magento-connected POS also synced retail sales to ShipStation and Finale. The result was accurate inventory, faster fulfillment, happier teams and customers, rapid business growth (named a top CrossFit clothing brand in 2014) and the operational capacity to expand retail and distribution.

Stronger Rx

Omar Cordero

CEO and President