Case Study: Imperial Brands reduces pathway curation time by 83% with Filtered

Imperial Brands cuts pathway curation time by 83% with Filtered

Imperial Brands, a global fast-moving consumer goods company with 26,000 employees, faced significant inefficiencies in its learning and development process. The challenge was a time-consuming and inconsistent manual pathway curation that took three hours per pathway, strained its subject matter experts, and resulted in variable quality. The company partnered with Filtered to address these issues.

Filtered implemented its AI-driven content curation platform to automate and streamline the process. The solution reduced pathway curation time by 83%, from 3 hours to just 30 minutes. This enabled Imperial Brands to create 220 high-quality pathways, freed up SME resources for more strategic work, and improved overall consistency and output without the need to hire additional staff.

Imperial Brands