Case Study: Trane UK achieves over £100k in sales with Filter’s SEO-optimised WordPress microsite

Trane UK generates over £100k in sales with Filter

Trane UK, a leading HVAC equipment company, faced intensified competition and needed to strengthen its online presence to attract more qualified leads for its rental services. Their existing website had poor search visibility and limited marketing capabilities. They hired Filter to develop a dedicated marketing microsite to address these challenges.

Filter built a dynamic WordPress microsite optimized for SEO and user experience, coordinating with other agencies for content and strategy. The solution successfully generated over £100k in sales within just a few months and achieved high Core Web Vitals scores for better search performance. Filter's work significantly boosted user engagement and led to enquiries for products beyond the original rental focus.

Trane UK