Case Study: Thistle Hotels boosts guest loyalty and direct bookings with Filter’s Choose Your Own Room platform

Thistle Hotels boosts guest loyalty with Filter as 98% would use the room selection platform again

Thistle Hotels, a UK-based hotel company, sought to innovate their guest experience and increase direct bookings by creating an industry-first "Choose your own room" feature. They partnered with the vendor Filter to develop this pioneering platform, which aimed to provide personalization and foster deeper customer loyalty.

Filter built a branded microsite with detailed floor plans, 360-degree Matterport visuals, and rich room descriptions, developed on a Laravel backend. The solution was highly successful, processing tens of thousands of bookings flawlessly. In a survey of over 11,000 users, 98% stated they would use the platform again, leading Filter's innovation to be rolled out across Thistle's full portfolio and even influence major global hotel chains.

Thistle Hotels