Case Study: Medivet achieves a future-fit, scalable website with Filter

Medivet boosts year-on-year sessions with Filter

Medivet, a leading veterinary care provider, needed to upgrade its corporate website to support continued growth. Their challenge was to migrate from an existing Umbraco site without losing their search profile during a rebrand while also creating a future-fit platform ready for personalisation, CRM, and external integration. Vendor Filter recommended and implemented Optimizely (formerly Episerver Content Cloud) as a central content hub to address these needs.

Filter built a new branded front end with hand-drawn illustrations and clean templates, focusing on search optimization. The solution successfully migrated the site and resulted in increased sessions year-on-year, faster mobile load times, and improved local search performance. Filter continues to manage the development roadmap for the platform, which places Medivet clients at the heart of all interactions.

Medivet