Case Study: Medivet achieves higher conversions with Filter’s CRO strategy

Medivet boosts conversions and bookings with Filter’s data-led CRO strategy

Medivet, a UK-wide veterinary group, faced the challenge of low conversion rates for online bookings and registrations despite strong PPC traffic. Their user journey was unclear and the registration process was too complex. They partnered with Filter to implement a conversion rate optimisation (CRO) strategy to address these issues.

Filter implemented a data-led CRO solution, using tools like Microsoft Clarity for heat mapping and VWO for A/B testing to gain user insights and run experiments. This approach streamlined the user journey, improved CTA visibility, and optimized page layouts. As a result, Filter helped Medivet achieve increased conversion rates, a better understanding of user behaviour, and an ongoing, scalable CRO strategy to drive bookings and registrations.

Medivet