Case Study: JD Wetherspoon achieves a faster, more flexible website with Filter’s WordPress migration

JD Wetherspoon improves Core Web Vitals and speeds content management with Filter

JD Wetherspoon, a major UK pub chain, faced challenges with its inflexible and costly Sitecore platform, which made content updates slow and hindered its marketing team's agility. The company engaged its long-term digital partner, Filter, to migrate its digital presence to a more user-friendly and scalable WordPress solution.

Filter implemented a WordPress Multisite network, integrating custom blocks and secure microservices for business data. Using their own PersonalizeWP plugin, Filter enabled dynamic content personalization. The migration resulted in a faster, more flexible platform that improved Core Web Vitals, increased user engagement, and gave the marketing team full control over content and campaigns without needing developer input.

JD Wetherspoon