Case Study: JD Wetherspoon boosts direct hotel bookings with Filter's WordPress website

JD Wetherspoon doubles user base monthly with Filter

JD Wetherspoon needed a standalone website to showcase its 56 hotels and drive direct bookings, but its legacy Sitecore site was hard to maintain and provided only generic hotel information. This poor user experience and low search visibility led to high costs from online travel agents. The vendor Filter was engaged to address this challenge.

Filter migrated the site to WordPress, building dedicated landing pages for each hotel using the Block Editor to create reusable patterns and templates. This solution highlighted each hotel's unique character. The results were significant, with the user base doubling month-on-month post-launch and improved search rankings. Filter's work reduced dependency on third-party booking sites and made content updates easier for the marketing team.

JD Wetherspoon