Case Study: House of Garrard achieves global e-commerce growth with Filter

House of Garrard boosts sessions 31% and doubles Chinese visitors with Filter

House of Garrard, a historic jewellery brand, needed to balance its royal heritage with a modern product showcase and expand into new global markets through digital transformation. Their challenge was to improve site navigation and add multilingual e-commerce capabilities without increasing content management overhead. They partnered with Filter for this website rebuild project.

Filter built a multilingual e-commerce WordPress site featuring Collections landing pages and mobile-responsive timelines highlighting the brand's legacy. The solution included real-time translation capabilities for all language versions. The results included a 31% increase in sessions and users, a 39% increase in page views, and significant growth in traffic from key international markets, including a doubling of Chinese visitors and a 180% increase in Arabic sessions.

House of Garrard