Case Study: Homeprotect Insurance boosts conversions and accessibility with Filter’s WordPress rebuild

Homeprotect Insurance boosts conversions 25% with Filter

Homeprotect Insurance, a specialist home insurance provider, faced challenges with its legacy Drupal website which had performance issues, lacked flexibility, and did not meet new UK financial services compliance regulations. They partnered with Filter for a fast-track WordPress migration and rebuild to support their rebrand and growth ambitions within a tight timeline.

Filter successfully migrated the website to WordPress in just five weeks. The solution delivered a robust, accessible, and high-performing platform. Results included mobile Core Web Vitals improving from 86 to 97, accessibility scores rising from 70 to 100, and a 25% boost in conversion rate two months after launch. Filter also provided ongoing support for continuous improvement.

Homeprotect Insurance