Case Study: EmpowerUp improves EDI resource access with Filter's WordPress website build

EmpowerUp launches an accessible EDI website with Filter, scoring 97 on PageSpeed Insights

EmpowerUp, a not-for-profit EDI initiative for the UK games industry, partnered with Filter for a website build. Their challenge was to create a central resource hub without any existing brand guidelines. They needed a site that was both fun and engaging yet straightforward to manage, and it required a members-only area featuring an interactive EDI health check tool.

Filter developed comprehensive brand guidelines and built a high-performance WordPress website. The solution included content automation for easier management and a membership area with the interactive health check. The results were exceptional, including a 97 performance score on Google Page Speed Insights and perfect 100% scores for accessibility, best practices, and SEO on desktop, creating a highly effective platform for Filter's client.