Case Study: D&AD achieves a clearer digital strategy roadmap with Filter's digital audit

D&AD sets short-, medium- and long-term digital priorities with Filter

D&AD, a non-profit advertising and design association, faced challenges with its legacy technology and a poor front-end user experience, particularly for its annual awards entries. They needed an objective review of their entire digital ecosystem to inform future strategic decisions. They engaged Filter to conduct a comprehensive digital audit.

Filter performed a full audit, interviewing team members and analyzing their marketing, code, systems, and reporting. The solution provided D&AD with a strategic roadmap featuring short, medium, and long-term recommendations. The results included proposed changes to their digital ecosystem and CRM, UX improvements, enhanced reporting, and the identification of key integration areas, giving D&AD the objective insights needed for its digital evolution.

D&AD