Case Study: Miramax boosts revenue visibility with FilmTrack

Real-Time Visibility Into Availabilities Impacts Revenue

Miramax, a leading worldwide film and television studio, faced the challenge of managing its extensive library of over 700 titles without a content and rights management system. They needed to provide their global sales force with immediate visibility into content availabilities to drive revenue, all while avoiding costly investments in hardware. Miramax turned to vendor FilmTrack to implement its cloud-based SaaS Content & Asset Management and Contracts & Rights Management solutions within an aggressive 90-day deadline.

FilmTrack successfully ingested Miramax's entire library and trained the global sales force on its platform within the targeted timeframe. The solution provided powerful visibility into rights availabilities, which directly contributed to revenue growth, helping the studio achieve $190 million in revenue within its first year of operation. The FilmTrack platform became the central hub for the entire company, delivering benefits across multiple departments and establishing itself as a critical operational tool.

Miramax

Denise Evans

VP of Information Technology