Case Study: Picture Tree International achieves scalable rights management with FilmTrack

Building A Solid Solution From The Ground Up

Picture Tree International, an integrated film sales and production company, had outgrown its manual Excel-based rights management system. To support its rapid expansion, the company required a robust, scalable, and cost-effective solution for managing its intellectual property. They turned to FilmTrack for a solid, cloud-based software platform to serve as a foundation for their growth.

FilmTrack implemented its cloud-based SaaS solution, which required little infrastructure upkeep and was highly scalable. The company primarily utilized the Avails module, benefiting from the system's interconnected design. This provided Picture Tree International with real-time, accurate data access from anywhere, significantly improving reporting capabilities and workflow efficiency. The solution enabled their global sales teams to quickly identify and exploit new revenue opportunities.

Picture Tree International

Frieder Ahrens

Head of Finance & Business Affairs