Case Study: Kärcher streamlines marketing reviews and saves hundreds of hours with Filestage

How Kärcher saves 100s of hours on marketing and artwork reviews

Kärcher, the German global cleaning systems brand with 14,000 employees across 78 countries, needed a better way to manage growing marketing and artwork reviews. Its email-led approval process had become inefficient as more stakeholders and reviewers were involved, making it hard to keep feedback organized and maintain a unified look across marketing assets. Filestage was introduced as a centralized review tool, initially for video reviews and then expanded across multiple asset types.

With Filestage, Kärcher brought 287 stakeholders into one transparent platform for reviewing content, including product images, banners, and application videos. The company reported saving 100+ hours on artwork reviews, reviewing 223 files per month, and scaling from 17 files per month in 2022 to 223 files per month. Filestage also improved collaboration with external agencies and earned strong adoption thanks to its intuitive interface.

Karcher

Johannes Morath

Manager Marketing Projects Home & Garden