Case Study: GroupM cuts daily emails by 30% with Filestage

GroupM cuts emails by 30% and frees up time for creativity

GroupM, one of the world’s leading media investment companies, needed a better way to manage approvals across many content creators and file types. Before using Filestage, the team relied on email, download links, cloud drives, and even PowerPoint to collect feedback, which led to miscommunication, missed comments, and a cluttered inbox.

With Filestage, GroupM streamlined content review and approval by centralizing feedback on images, videos, and PDFs, including timecode-based comments for audiovisual work. The result was a much clearer process and a measurable reduction of roughly 25–30% in daily emails, freeing the team to focus more on other important tasks.

GroupM

Rain Balares

INCA Lead