Case Study: dm-drogerie markt streamlines creative reviews across 2,100 stores with Filestage

dm-drogerie markt scales creative review across 2,100 stores with Filestage

dm-drogerie markt, Germany's highest-turnover drugstore chain, faced significant challenges in managing its national marketing campaigns. The team, led by Julia Wolf, struggled with an inefficient review process where files were shared via endless email threads and broken SharePoint links, causing delays, version control issues, and a lack of visibility into feedback from multiple agencies and internal stakeholders.

The vendor, Filestage, implemented its collaborative review platform to centralize the feedback process. The solution provided full transparency with threaded comments and attachments, enabling simultaneous input from all reviewers. This eliminated back-and-forth emails, reduced administrative effort, and sped up approvals. As a result, dm now seamlessly scales its review process across 2,100 stores, with significantly less time spent on file management and resolving feedback queries.

dm-drogerie markt