Case Study: Purchase Decision Network achieves 17% more targeted impressions and 3x higher click rates with Fiksu DSP

Packaging up a targeted shopper marketing strategy for mobile

Purchase Decision Network (PDN), a shopper marketing agency, was hired by a major packaged food provider to drive large-scale product awareness through mobile programmatic advertising. PDN needed to serve ads to a prioritized list of mobile IDs and substantially expand that audience while restricting delivery to specific cities and serving two different food products to distinct audiences — with a campaign target of 3.6 million impressions in the chosen geographies.

PDN partnered with Fiksu DSP, which used PDN’s known IDs, built lookalike models, and applied ready-made mobile personas while buying media across multiple RTB networks to overcome geographic limits. The approach delivered 17% more impressions than the target within the chosen geographies and produced a 3X improvement in click rate, leading to an ongoing media campaign to expand into additional markets.

Purchase Decision Network

Sean Flynn

Chief Executive Officer